Breaking the Cycle of Intergenerational Poverty

Community Action Project (CAP) is an organization based in Tulsa, Oklahoma founded on the core belief that a combination of high-quality early childhood education supplemented by family support services and engagement will help low-income families achieve greater academic and economic success over time.

Opportunities for Design

IDEO.org partnered with Community Action Project to design ways to increase low-income parents’ engagement with the development of their children, and in particular with the services offered by CAP. There were three main goals for the IDEO.org design team:

1. Understand CAP families’ level of engagement in their children’s development

2. Articulate a set of design principles to increase families’ engagement with CAP

3. Design and prototype concepts for selected CAP programs

The IDEO.org team traveled to Tulsa, Oklahoma for two weeks at the start of the project to conduct interviews with CAP staff and experience current CAP programming. The team also conducted interviews with a broad range of parents in Tulsa. 

What We Designed

Here's a peek at three of the CAP concepts created by the IDEO.org team, but please download the full IDEO.org deliverable HERE to learn much more and see how the team went about prototyping these designs in Tulsa.

  • CAP Premium: A multi-tiered business model that allows motivated parents to self-select and opt into a special CAP program. CAP then supports these with additional services.
  • CAP Points: A rewards system recognizing parent success and achievement toward established goals.
  • CAP Circles: A program that delivers parent programming through existing community and culturally relevant social networks.

What are the next steps for CAP? Stay tuned for an impact update. 

Deliverables
  • CAP Mid-Project Synthesis Deliverable
    This deliverable summarizes the CAP team's "Hear" research in Tulsa and outlines the concepts presented to the client in advance of building prototypes.
  • Community Action Project

    The full IDEO.org deliverable featuring our work designing new ways to increase low-income parents’ engagement with the development of their children.